It is just SO misunderstood by the male mainstream media....


You GOOO GIRL KATIE!!

Katelyn (Katie) Crabb of North Prairie, WI. Congratulations!



Katie came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee. Her faculty advisor, Jessica McBride notified Katie that she was a finalist and would be going to Detroit for an all-expense paid trip in late October. During the trip, Katie was able to learn and experience first hand the advertising world. She and the other four finalist teams spent time learning about the cars and crossovers, and refining their concepts, before presenting them to the executives from Chevrolet and Campbell-Ewald.

Here's what Katie had to say about the experience:

“It was great to have this opportunity. I was so excited that I got to be on the set when the ad for the HHR was filmed – the car and the set were really cool. I really enjoyed it all - meeting the other finalists, learning about the production process from Chevy - from music selection to editing – it was all fascinating. And now to see the final ad on TV – it’s been an amazing experience,”

Scene from the winning ad concept by Katie Crabb. The 30 second spot was directed by Bryan Buckley, of Hungry Man Productions, and was produced by Chevrolet and Campbell-Ewald, their lead advertising agency.


[CREDIT: Posted by Kelly O'Neill, Chevrolet Nat'l Ad Manager on February 02, 2007 at 09:23 PM in Advertising, Chevrolet]